Seth Kaufmann - Owner

Education: Florida Atlantic University, MS

Certifications: CSCS – Certified Strength and Conditioning Specialist , RYT200 -Registered Yoga Teacher

About Seth: Seth’s unique background of fitness, yoga, physiology, and philosophy makes him stand out for more than just his awesome beard. Seth began his career as a personal trainer, and after receiving his master’s degree in Exercise Science from the Florida Atlantic University, he became a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association (NSCA). He also completed his 200-hour teacher training with Angel Lucia at Bindu Yoga Studio in West Palm Beach, Florida. In 2010, Seth co-founded Iron Lion Fitness. Seth has developed a unique style of training specific to the needs of each person he works with. Seth always approaches his work with humor, gentleness, and passion, while striving to offer movement and mindfulness practices that allow understanding of the potential and beauty of all bodies. He has helped hundreds of people shape their bodies, both inside and out. The most important thing to Seth is ensuring that everyone he encounters feels better about themselves inside and out after meeting him and that they live to their full potential, in vibrant health of mind, body, and spirit.


Coleman Rutherford - Owner

Education: University of Florida, BS

Certifications: CSCS – Certified Strength and Conditioning Specialist ISSN Certified, International Society of Sports Nutrition, Kettlebell Concepts Level I & II

About Coleman: Coleman was born and raised in Jacksonville, FL. After graduating from the University of Florida with a Bachelor's degree in Exercise Physiology Coleman worked for Gainesville Health and Fitness Center in Gainesville, FL for 7 years. While working there he was given the opportunity to gain a tremendous amount of knowledge and experience.  Coleman has worked with a wide variety of clients, from professional athletes to post-stroke patients and everything in between. He has an extremely strong desire to inspire everyone around him and to live life to the fullest!

Jill Parker - Trainer

Education: Nova Southeastern University, MS 

Certifications: NSCA, CPT 

About Jill: Jill grew up in Royal Palm Beach, FL as a competitive gymnast & coach. After receiving her master's degree from NOVA, Jill began her career as Mental Health Therapist. While helping others to improve their quality of life, Jill made self-care a priority and began her journey to become the  healthiest & strongest version of herself. Jill fell in love with the process & realized she wanted to combine her passion for health and fitness, and begin a new career path as a Certified Personal Trainer. Jill truly enjoys positively impacting the lives of others and inspiring people to  live a healthier, happier life.